This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is sitting down in person with Dario Spallone, the Founder of D1 Milan. Ariel starts the conversation by asking Dario to help define D1 Milan’s character and culture, and how enthusiasts should think differently about the brand in comparison to other watch companies. They talk about the brand’s mentality, how making a good product and celebrating heritage come into play together with timepieces, and what exactly is the heritage that D1 Milano is making a commentary about. Ariel asks how they were able to develop a healthy mix between wholesale and direct to consumer, what was the reception behind their debut product, and how smart watches have impacted the market of sub $500 watches today. Dario shares his perspective on the difficulties of fostering understanding and appreciation for new shapes and designs. He also discusses the challenge of crafting and strengthening a product's narrative to help consumers connect with both the watch and the brand behind it. Ariel and Dario discuss the importance of setting aside personal bias and maintaining objectivity when creating products. This approach allows for the development of items that are confidently beautiful and appealing, without succumbing to ego-driven decisions. Listen in on their conversation to take a deep dive into the vision behind D1 Milano, why the brand has such a deep respect for product authenticity, and so much more on this week’s episode of the Superlative Podcast.

Keep up with Dario and D1 Milano:

- Website - https://d1milano.com/

- Instagram - https://www.instagram.com/d1milano/

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