This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Henrik Ekdahl, the Managing Director of Ernst Leitz Werkstätten GmbH. Henrik is now responsible for the Leica watch and accessories business and previously held roles at IWC, BMW, Rolls-Royce, and Cartier. The two discuss Leica’s entry into mechanical watchmaking and how the brand’s optical precision and heritage in engineering provide a natural foundation for horology, and how Leica’s founder, Ernst Leitz I, trained as a watchmaker in Switzerland. Henrik also expands on why Leica believes in long-term product development, in-house design, and storytelling as pillars of sustainable luxury growth. Ariel has our guest detail Leica’s partnerships with Lehmann Präzision in Germany and Chronode in Switzerland to create their ZM 1, ZM 2, ZM 11, and ZM 12 watch collections, and Henrik outlines how Leica’s accessories division is expanding cautiously yet ambitiously, guided by product integrity and brand authenticity. Join Ariel and Henrik as they explore the delicate balance between innovation and legacy, and discover how Leica's future in watches and lifestyle products is being meticulously crafted with intention and precision on this week’s episode of the Superlative Podcast.

Keep up with Henrik and Leica:

- Website - https://leica-camera.com/

- Instagram - https://www.instagram.com/leica_camera

Check out this week’s sponsor:

Citizen Watch - https://www.citizenwatch.com/ 

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