This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Pierre-Yves Donzé, a professor of business history at Osaka University, and the author of 'The Making of a Status Symbol: A Business History of Rolex.' The two dive right into Rolex’s history and how it has been largely undocumented, why the brand’s secrecy is a deliberate strategy to maintain its allure, and how Rolex's approach to consumer engagement may be evolving today. They also discuss how the brand’s marketing shifted from precision to social excellence in the 1960s, the role of the Hans Wilsdorf Foundation, and the impact of leadership changes on the brand. Listen in on the conversation this week as Ariel and our special guest fully dissect the history of one of the biggest brands in the world of watches and luxury, Pierre-Yves preview his newest book, 'The Making of a Status Symbol: A Business History of Rolex', and so much more.

Keep up with Pierre-Yves and Check Out His New Book:

- Website - https://sites.google.com/view/donze/home

- Book Links - https://manchesteruniversitypress.co.uk/9781526183255/

- Amazon - https://a.co/d/aqKK6g0

Check out this week’s sponsor:

Citizen Watch - https://www.citizenwatch.com/ 

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