Can we change anyone's mind? Regardless of your occupation, persuading someone to your line of thinking can be incredibly helpful. We dig into the science of persuasion and look at techniques that have worked (and failed) for us in the past.

In this episode:

• Helping customers change their mind after they said no
• Getting an executive to approve your idea by convincing them it was theirs
• Letting someone fail their way into changing their mind
• The role of resilience in persuasion
• The assumptive close
• Giving up control to a stubborn person
• Using praise with a narcissist