The Common App essay is the cornerstone of your application. So how do you make the best impression? Mark Cruver, founder of Capstone Educational Consultants, has been helping students get into college for over a decade. In this episode, Mark describes his recommended approach for picking a Common App essay topic from brainstorm to submission, how to talk about themselves, and how to find great stories in your life that will be great for college admissions officers to read.

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