John Velcamp, Identity and Data Strategy Lead at Capgemini, delves into creating a competitive advantage with strategic data identity. With mounting restrictions on data accessibility and privacy regulations, the cost of finding new customers is increasing. To effectively navigate this evolving landscape, companies must prioritize building and maintaining their first-party data, while also exploring quality third-party data partnerships that align with regulatory requirements. Today, John discusses how to construct a data identity moat.

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• John Velcamp: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter