Brad Flowers is co-founder of Bullhorn, a branding and marketing agency based in Kentucky. He is also the author of The Naming Book: 5 Steps to Creating Brand and Product Names That Sell from Entrepreneur Press. With a background in English literature, Brad is well suited for the task of helping companies find good names that bring results. On this episode, we talk about the strategies companies should take when brainstorming and deciding on a name.

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