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Experience an engaging conversation between acclaimed businesspeople Sebastian Rusk and Joe Pulizzi on the Beyond The Story show. Sebastian introduces Joe as someone who leveraged his years of work in b-to-b publishing to strike out on his own and build a content marketing empire. Listen in as Sebastian and Joe cover topics ranging from reading books and the impact it has on making the world a better place, how Joe got started in the content marketing industry and his new book, ‘Content Inc,’ and the advice Kevin Spacey shares on finding that content tilt, or differentiation, to become successful. Joe explains the importance of the Creator Economy Expo and reveals the seven to ten revenue streams the average content entrepreneur has. Finally, Joe praises the value of networking and attending events specifically tailored to content creators. Be motivated and inspired to become an entrepreneur by enjoying this thought-provoking conversation between these exceptional minds.

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All Quotes

[00:15:19] "You can't be great at all these things. You basically become mediocre at all of them. And nobody finds you interesting, and nobody subscribes to your stuff."

[00:17:20] "Stop trying to be all things to everybody. My gosh. I've been letting that roll off my tongue since the beginning."

[00:21:11] "Just a tool. Just a tool. Great advice there."

[00:24:32] "So I'm definitely partial to them, definitely biased to it. And people don't know that it's like the fastest growing business area in the world right now is becoming a creator, a content entrepreneur."

[00:11:47] "It takes about 4 to 6 months to get your first dollar."

Topics

Recalling The Early Days of Podcasting

But I don't have respect for you if you never read.

Importance of Reading Books in Creating a Better World

Pivoting for Success: How Joe D'Antonio Started a Successful Business Through Content Marketing

The Creator Economy Expo: An Overview of the Tilt's Annual Event in Cleveland, Ohio

How to Become a Content Entrepreneur with Kevin Spacey

Finding Differentiation as a Content Entrepreneur for Generating Revenue

The Impact of Automation on Content Marketing

Content Creation Events for Content Creators

The Rise of Content Entrepreneurship

Blog Post

Blog Post 1

Are you ready for a blast from the past? Joe Pulizzi is the guest on this episode of Beyond the Story, joining host Sebastisan Rusk to reminisce about the good old days of blogging and podcasting. If you’re an aspiring content creator looking to learn from people who have been in space a long time, this episode is a must-listen! As Joe reminisced: “It was like, I would bring the guest in the beginning. Like, I had, like, this obnoxious siren beginning of the whole setup there, which, you know, it's good times.”

If you love the stories of influencers like Gary V and the ot