In this episode, Christian Simovic joins Matt to show you how to create a frothing at the mouth email using nothing but plain-text emails. A lot of people think that you need fancy software or HTML coding skills to create an effective email campaign, but that's not true. You can get great results with simple text-based emails if you know what you're doing.

ABOUT CHRISTIAN

Christian Simovic is a plain-text email marketing specialist. He prescribes daily emails for his clients, and sends out daily email marketing tips via his email list. His clients have ranged from small organic skincare brands to reality TV stars.

Here’s a summary of the great stuff that we cover in this show:

• Copywriting is applying the fundamentals of salesmanship and understanding the psychology of why we buy and then applying that to the written word. From a psychological point of view, a plain text email is a much better approach because it helps build a personal one on one connection. Also, from an email deliverability standpoint, if you have images and newsletter kind of themes, they are likely to end up in the promotions tab, or worse the spam tab.
•  When writing daily emails, you can't just be pure sales. If you're writing fun, informational, and more importantly, entertaining content that segue into a product, you really can't go wrong with daily emailing. Just plain text emails, they could be various lengths - short question, 300 to 500, some 500 to1000 words depending on the kind of content you're sending out, that resonates with your audience and engages them.
•  The PAS (Problem, Agitate, Solution) approach is great for writing plain text long form marketing emails. If you spend all of your time knowing everything about your market, the problems, their pains, what they want, their slang, their little jokes, then writing daily emails or just writing emails in general becomes very easy because you understand your audience and what they want to talk about.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.