In this episode, Zach and Beth talk to Nathan McCarley, Director of Pro Dealer Sales at Empire Molding and Millwork, about how to actually grow your brand and create demand without doing things the way that they've always been done.

Relationship building with dealers and distributors is critical in the building materials space, but digital marketing — and especially social media — has changed how manufacturers sell their products. Here’s how one manufacturer has used social media to create pull-through demand and generate huge growth.