One thing that many businesses often lose sight of is the importance of creating a corporate voice – a brand voice that the company is going to be known for. As a brand, you want to have a specific sound that attracts your target audience. Mischa Vaughn joins us on this episode to describe the process of creating, managing and measuring this enterprise tone of voice. Mischa is a content director who has worked with companies like TED, Twitter, Upworthy, and others. He currently works as Content Director at Webflow. This depth and breadth of experience that Mischa has makes him an exceptional resource on the process of creating a brand-specific voice in content creation. Join in as he takes us through the nuts and bolts of that process as it happens in these massive companies and pick up some lessons that will help you do the same in yours.

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