Work For Humans

How to Design Products People Love: Principles and Insights for Work Designers | Marty Cagan


Listen Later

Marty Cagan was ten years into his engineering career when he began questioning the purpose of his work. Frustrated with the products he was building, he wondered why they were necessary—but soon, he realized that asking "why" was the job of the product manager, not the engineer. So, he became one. Not just any product manager, but a leading expert in the field. Now, through Silicon Valley Product Group, Marty helps companies transform the work behind their products to build meaningful results.

Marty Cagan is a well-known product management expert, author, and partner at Silicon Valley Product Group (SVPG). With decades of experience, he has held leadership roles at companies like eBay, Netscape Communications, and HP.

In this episode, Dart and Marty discuss:
- Key elements of top product teams
- Best practices in product management
- Capabilities and responsibilities of a product manager
- The core principles of product culture
- How processes can kill companies
- 3 non-negotiables for product managers
- And other topics…

Marty Cagan is a well-known product management expert, author, and partner at Silicon Valley Product Group (SVPG). He is best known for his book Inspired: How to Create Products Customers Love, which is widely regarded as a key resource in product management. With decades of experience, including leadership roles at companies like eBay, Netscape Communications, and HP, Marty has a deep understanding of what it takes to build successful products. He is recognized for his emphasis on creating empowered product teams, focusing on solving customer problems, and building a strong product culture.

Marty is a graduate of the University of California at Santa Cruz and the Stanford University Executive Institute. His latest book, Transformed: Moving to the Product Operating Model, explores how successful product organizations operate and provides insights on transforming companies into ones that consistently deliver great products.

Resources mentioned:
Transformed, by Marty Cagan: https://www.amazon.com/Transformed-Becoming-Product-Driven-Company-Silicon/dp/1119697336
Empowered, by Marty Cagan: https://www.amazon.com/Empowered-Ordinary-People-Extraordinary-Products/dp/B08MV6VRGY 
Inspired, by Marty Cagan: https://www.amazon.com/Inspired-Marty-Cagan-audiobook/dp/B07BDQVC45
The Song of Significance, by Seth Godin: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/B0BWPSHCXS
Loved, by Martina Lauchengco: https://www.amazon.com/Loved-Rethink-Marketing-Tech-Products/dp/B09WFRB5TX

Connect with Marty:
www.svpg.com 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.

...more
View all episodesView all episodes
Download on the App Store

Work For HumansBy Dart Lindsley

  • 5
  • 5
  • 5
  • 5
  • 5

5

32 ratings


More shows like Work For Humans

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

252 Listeners

The McKinsey Podcast by McKinsey & Company

The McKinsey Podcast

375 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,245 Listeners

Pivot by New York Magazine

Pivot

8,805 Listeners

The Daily by The New York Times

The Daily

111,487 Listeners

Inside the Strategy Room by McKinsey & Company

Inside the Strategy Room

175 Listeners

The Rational Reminder Podcast by Benjamin Felix, Cameron Passmore, Mark McGrath, and Dan Bortolotti

The Rational Reminder Podcast

423 Listeners

The Journal. by The Wall Street Journal & Gimlet

The Journal.

5,897 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,073 Listeners

Hard Fork by The New York Times

Hard Fork

5,350 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,283 Listeners

On with Kara Swisher by Vox Media

On with Kara Swisher

3,142 Listeners

BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

BG2Pod with Brad Gerstner and Bill Gurley

432 Listeners

The Rest Is Politics: US by Goalhanger

The Rest Is Politics: US

2,334 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

860 Listeners