The Greg McKeown Podcast

Stephen Riggio is a visionary leader and former CEO of Barnes & Noble, where he played a crucial role in its transformation into the largest bookselling chain in the United States. His extensive career in the book industry, spanning over four decades, includes pioneering work in e-commerce and publishing. Beyond corporate endeavors, Riggio is deeply engaged in philanthropy, working with organizations like the National Book Foundation and the National Down Syndrome Society. In recent years, Riggio has turned his focus to translating and promoting classic Sicilian literature, especially the "Sicilian Avengers" series.

Episode Summary:

Greg hosts Stephen Riggio, former Barnes & Noble CEO, as they explore the transformative power of literature and the significance of connecting with one's heritage. Riggio shares his journey in translating "Sicilian Avengers," a historical epic rooted in his Sicilian ancestry, and how this project intertwined with personal tragedy and discovery. The conversation covers themes of intergenerational legacy, resilience, and finding purpose through challenging times.

• Stephen's book: "Sicilian Avengers"

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Jeremy Utley: A notable faculty member at Stanford University's D School and author of "Idea Flow: The Only Business Metric That Matters." Jeremy is known for his research and insights into creativity, innovation, and the interplay between human cognition and technology. He has been instrumental in exploring the applications of AI in problem-solving and productivity.

David McRaney: A researcher focused on the concept of genius and cognitive biases. He hosts a podcast where he explores these themes extensively, having Jeremy Utley as one of his guests in exploring the cognitive bias in people's collaboration with AI.

Henrik Werdelin: Known for his exploratory insights into AI, its capabilities, and implications for the future. Henrik is an entrepreneur and author best known for co-founding Bark, as well as starting Prehype, a venture building research and development group headquartered in New York.

Episode Summary:

Greg continues the engaging dialogue exploring the potential and limitations of AI in enhancing human understanding and communication. Joined by his distinguished guests Jeremy Utley, David McRaney, and Henrik Werdelin, they discuss how AI could be used as a tool to facilitate better communication and understanding among individuals. The episode touches on the daily use of AI technologies like GPT, which have notably started to replace traditional search engines for some tasks. and they all explore the possibility of AI-improving interpersonal relationships by offering insights and mediating communication, questioning the biases 

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Jeremy Utley: A notable faculty member at Stanford University's D School and author of "Idea Flow: The Only Business Metric That Matters." Jeremy is known for his research and insights into creativity, innovation, and the interplay between human cognition and technology. He has been instrumental in exploring the applications of AI in problem-solving and productivity.

David McRaney: A researcher focused on the concept of genius and cognitive biases. He hosts a podcast where he explores these themes extensively, having Jeremy Utley as one of his guests in exploring the cognitive bias in people's collaboration with AI.

Henrik Werdelin: Known for his exploratory insights into AI, its capabilities, and implications for the future. Henrik is an entrepreneur and author best known for co-founding Bark, as well as starting Prehype, a venture building research and development group headquartered in New York.

Episode Summary:

Joined by Jeremy Utley, David McRaney, and Henrik Werdelin, the discussion takes a deep dive into how AI could act as a facilitator in human interactions, potentially bridging gaps in communication. The episode addresses the potential of AI as a tool for mutual understanding and its limitations in conveying authentic emotional connections. There is a focus on how AI can strive toward becoming a "faithful translator," aiding in better translating human thoughts and emotions into shared understanding. This interplay of AI, cognitive biases, and communication brings forth a rich conversation on the collective and individual impacts of AI on productivity and personal clarity.

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Seth Godin is a renowned author, entrepreneur, and thought leader in marketing and business. With over 20 published books, including bestsellers like "Purple Cow" and "Tribes," he has reshaped how we think about marketing strategies, leadership, and creative innovation. Known for his daily blog that reaches an extensive readership, Seth is a pivotal figure in modern management, often compared to legendary thinkers like Peter Drucker. Recently, he authored "This is Strategy" and is a seminal voice in understanding and navigating complex systems.

Episode Summary:

In this Part 2 episode, Greg is joined by the legendary Seth Godin, whose work in business literature and marketing has influenced millions globally. Godin and McKeown explore how viewing the world through a systems lens can empower anyone to take strategic, high-leverage actions that yield significant results. The discussion highlights the profound impact of naming and defining elements within systems to influence outcomes and decisions. Seth shares personal anecdotes, emphasizing the shift from passive observation to active engagement, using empathy as a strategic tool. The episode is rich with insights on navigating change, avoiding false proxies, and how companies and individuals can reinvent themselves by unearthing these vital, albeit often hidden, opportunities.

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Seth Godin is a renowned author, entrepreneur, and thought leader in marketing and business. With over 20 published books, including bestsellers like "Purple Cow" and "Tribes," he has reshaped how we think about marketing strategies, leadership, and creative innovation. Known for his daily blog that reaches an extensive readership, Seth is a pivotal figure in modern management, often compared to legendary thinkers like Peter Drucker. Recently, he authored "This is Strategy" and is a seminal voice in understanding and navigating complex systems.

Episode Summary:

Greg is joined by marketing visionary Seth Godin to explore the intricacies of strategy and systems thinking. They explore the nuances between strategy and systems, set within a modern context. Godin emphasizes the fundamental difference between strategy—a philosophy of becoming—and tactics, as well as the pivotal role systems play in shaping human behavior and business landscapes. Godin articulates the invisible forces of systems that govern both individual and organizational outcomes. Using examples from history and personal narratives, the discussion centers on how recognizing and navigating these systems can drive meaningful change and innovation. This episode is a must-listen for anyone looking to refine their strategic thinking, whether in business, personal development, or broader societal contexts.

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In this solo episode, Greg marks the tenth anniversary of his influential book "Essentialism: The Disciplined Pursuit of Less." Reflecting on a decade of impact, Greg shares anecdotes from readers and companies that have embraced the core principles of focusing on what truly matters while eliminating the non-essential.

Greg recounts how "Essentialism" has inspired individuals like Banks Benitez, CEO of Uncharted, to reimagine their approach to work and life. Benitez transformed his company by adopting a four-day workweek, thereby boosting productivity and employee satisfaction. Greg highlights the profound influence Essentialism has had across the globe, citing stories of personal transformation and corporate innovation. He also emphasizes his commitment to maintaining an ad-free podcast experience, illustrating his dedication to providing value without distractions.

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Have you ever felt like you have the ability to make a greater contribution to your work, your family, or society, but you've run out of space in your life? Or maybe you've noticed that the busier you get, the less time you have for personal growth? Feeling like you have untapped potential is an epidemic in today's fast-paced culture. That's why I invited my friend and author of the new book 10x Is Easier Than 2x, Dr. Benjamin Hardy to join us in this episode. In this conversation, we discuss the power of developing inflection points in your life, why creating tipping points in your life will help you grow, and how these points will help you contribute more to the causes and people in your life that matter most. By the end of this episode, you'll know how you can reach more of your goals without burning out.

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Have you ever had the sense that you had greater potential than your current life requires or even allows you to produce? Do you ever feel like there's a lot more inside of you, but you are already so busy, you can't possibly get to any of it. By the end of this part 2 episode with Rob Dyrdek, you will have a vision of what you have to create in order to create a life of highest contribution.

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Robert Stanley Dyrdek is many things. He's an entrepreneur, actor, producer, reality TV personality, and former professional skateboarder. He's possibly best known for his reality shows 'Rob and Big', 'Rob Dyrdek's Fantasy Factory', and 'Ridiculousness', but none of that does it justice. Every time I talk to Rob Dyrdek, I feel like I'm seeing a powerful version of what essentialism plus effortless can do for a person. In this conversation I ask Rob specifically about the 10X business transitions that he's gone through and what he's learned through the process and how he's been able to do that, not just once, as it turns out, but multiple times. By the end of this episode, you will be able to lead better, whether you are the CEO or the CEO of your own life. Let's begin.

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Saad Mohseni, the visionary co-founder and executive officer of Moby Group, shares his remarkable journey from London to Kabul in our latest episode. Born to Afghan parents and having traversed the globe, Saad found himself in the heart of Afghanistan in 2002, where his modest radio station blossomed into the nation's largest media company. Despite the Taliban's return in 2021 and the ensuing restrictive environment, Moby Group perseveres. Saad's story is not just one of business success but of relentless resilience and the fight to uphold an independent media voice in one of the world's most challenging regions.

Episode Summary:

Greg continues his conversation with Saad Mohseni, co-founder and chairman of Moby Group, Afghanistan's largest media company. They explore the complex political and social landscapes of Afghanistan, getting into the implications of the 2021 US withdrawal and the aftermath of the Taliban's return to power. Mohseni, a seasoned media professional and author of "Radio Free: A 20-Year Odyssey for an Independent Voice in Kabul," shares invaluable insights into the nuances of working within Afghanistan's challenging media environment and the broader geopolitical consequences of recent events.

They also examine themes of misjudgments and misunderstandings by US policymakers, the importance of multilateral talks, and the need for pragmatic, long-term strategies over short-term warfare. Greg and Saad discuss the perilous impacts of disengagement and the crucial necessity for ongoing communication and thoughtful engagement even with seemingly adversarial parties. They reflect on the broader implications of these issues, not just for Afghanistan but for global stability, emphasizing that interconnected systems and regional stability require continuous, nuanced dialogue.

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