Coffee N° 5 with Lara Schmoisman

How to Develop a Custom Product in an Oversaturated Market with Allie Egan


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 Lara Schmoisman sits down with Allie Egan, CEO of whole-health skincare brand Veracity. They discuss the role that hormones play in skincare, how Allie built her incredible team, and why skincare shouldn’t be a “clinical, scary” experience.

What you’ll learn: 

  • Allie shares the “upsides” of women in business taking risks and embracing challenges
  • Allie discusses the “magic” of combining medical experts like dermatologists with a skincare brand
  • Allie tells us the ingredient that is the #1 hormone disruptor (Hint: You might be using it every day!)


For more information, follow Allie on Instagram or LinkedIn or visit the Veracity website.


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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman


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Coffee N° 5 with Lara SchmoismanBy Lara Schmoisman

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