Karley Cunningham is my wicked smart guest expert on this episode of Sell With Authority. You may remember Karly joining me on the podcast back in episode seven. But if you happen to be meeting Karly for the first time, she’s a brand strategist & business growth accelerator.

Karley is the founder of Big Bold Brand Inc. and she’s an expert in helping business owners, just like you and me, seek out and find their strategic advantage to create bold differentiation and to stand out from the sea of sameness.

I invited Karley back to take a deeper dive into the topic of differentiation. We discuss how to attract right-fit clients who are eager to work with you and pay a premium fee because they can see, hear, and feel how you’re actually different.

We also candidly delve into the challenges that we here at Predictive faced in our Starting Block program and how Karley helped us overcome them.

What you will learn in this episode:

• Why differentiation is essential for your business to attract right-fit clients and increase revenue
• How to identify your unique selling proposition and communicate it effectively
• Karley’s process for helping businesses differentiate themselves and stand out in their industry
• The importance of understanding the perspective of right-fit prospects from the outside before they cross the threshold to work with you
• How Predictive’s experience working with Karley to differentiate our Starting Block program improved our sales process

Resources:

• Website: www.bigboldbrand.com
• LinkedIn Personal: linkedin.com/in/karleycunningham
• LinkedIn Business: https://www.linkedin.com/company/big-bold-brand/
• Twitter: https://twitter.com/BrandMaven
• Sell With Authority Episode 7: Your Fundamental Beliefs and Truths Matter, with Karley Cunningham