
Sign up to save your podcasts
Or
Differentiating your product to builders doesn’t mean you have to engage in a price race to the bottom. In this episode, our guest explains how you can build relationships with builders through true differentiation — without sacrificing your margin.
Russ Eisenberg is the VP of Business Development for Gold Heat, a custom manufacturer of electric radiant underfloor heating. He talks to Beth about how manufacturers can build incredible relationships with builders, no matter their products’ price points.
4.9
4343 ratings
Differentiating your product to builders doesn’t mean you have to engage in a price race to the bottom. In this episode, our guest explains how you can build relationships with builders through true differentiation — without sacrificing your margin.
Russ Eisenberg is the VP of Business Development for Gold Heat, a custom manufacturer of electric radiant underfloor heating. He talks to Beth about how manufacturers can build incredible relationships with builders, no matter their products’ price points.
1,865 Listeners
572 Listeners
225,684 Listeners
2,657 Listeners
1,855 Listeners
110,602 Listeners
55,911 Listeners
90 Listeners
59,208 Listeners
9 Listeners
5,945 Listeners
2,631 Listeners
42,664 Listeners
350 Listeners
160 Listeners