How do you avoid being busy, checking off tasks, doing “good work” … but maybe not doing the most impactful things?

In this episode of Growth Masterminds, Host John Koetsier is joined by Hannah Parvaz, an award-winning marketer and the founder of growth agency Aperture. They discuss how impactful work as a growth marketer should be a company-wide focus led by the CEO, and Hannah shares her approach to determining the most impactful tasks, breaking down growth into actionable steps using prioritization frameworks, and the importance of maintaining a seamless flow from ads to the product experience.

She highlights her methodologies for idea brainstorming, product flow integration, and cohesive team collaboration to achieve significant business growth. Join them for insights into effective growth strategies and practical tips for scaling your business.

00:00 Introduction to Growth Mastermind

02:16 Hannah's Recent Activities and Achievements

05:52 The Importance of Prioritization in Growth Marketing

11:12 Full Funnel Approach and Team Collaboration

16:52 Defining the Growth Role

18:31 Building a Growth Team

20:10 Prioritizing Growth Initiatives

24:05 Testing and Iteration

26:02 Aligning Ads with Product Experience

32:46 Full Funnel Approach

33:58 Conclusion and Final Thoughts