Lessons In Product Management

How To Effectively Develop and Cascade Product Strategy In Your Org w/Chris Bee - Sr. Director of Product Development at Zillow

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On today's episode, I sat down with Chris Bee, Senior Director of Product Development at Zillow.

Before going to Zillow, Chris spent time as a PM and Product Leader at Microsoft, Amazon, and Uber. Now, Chris leads the core product team and product strategy for Zillow's core consumer experience on Zillow.com

On today's episode, Chris and I had a great chat around product strategy, and cascading product strategy throughout the organization.

Here's some of what we discussed:

  • What strategy actually is and what product strategy is specifically
  • How to develop product strategy and what considerations you might have going into strategic planning
  • How top-level strategy influences product-strategy and strategy at the individual team level
  • Why it's so important to align team product strategy to top-level strategy and how it impacts the morale of the organization
  • Why disagreement should be encouraged, but the need to disagree and commit once a decision has been made
  • Strategy is always a hypothesis, so there will always be a bit of subjectivity involved
  • What your role is as a PM or a PM leader in the strategy development process and how you can influence top-level strategy
  • What a product strategy doc is and what benefit it delivers to your team and the executives. Slide 16 captures the outline of what you would include in the product strategy doc: https://medium.com/@chrisbee/presentation-video-and-slides-getting-your-teams-running-like-clockwork-e107554b9e01
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