Ever freeze up when someone asks "So, what do you do?" Or worse, have you found yourself reciting a robotic elevator pitch that makes you sound like a walking LinkedIn profile? 

If so, you're not alone. In this episode, I'm breaking down why traditional elevator pitches often fail and how to craft one that actually starts conversations instead of killing them.

You'll learn how to build a flexible elevator pitch framework that adapts to different situations and audiences. And, you may also identify practical strategies for explaining what you do in a way that's natural, engaging, and effective—whether you're at a networking event, on a podcast, or talking to your great aunt and uncle at Thanksgiving dinner.

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EPISODE 141.
Read the show notes and view the full transcript here: https://erinollila.com/how-to-elevator-pitch-yourself-and-your-business/

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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts

I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.

The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.

See all details and join us here: https://erinollila.com/rewrite-your-site/