<p>In building materials, one of our biggest audiences is architects. This episode is all about how to not only target one of our favorite communities but how to educate and engage the modern architect.</p> <p>Stephen Martin is the Managing Director of Professional Development and Resources for the American Institute of Architects. His work with AIA gives him more perspective than most on the world of architects — and his background in education makes him a great guest for this week’s show.</p>

In building materials, one of our biggest audiences is architects. This episode is all about how to not only target one of our favorite communities but how to educate and engage the modern architect. Stephen Martin is the Managing Director of Professional Development and Resources for the American Institute of Architects. His work with AIA gives him more perspective than most on the world of architects — and his background in education makes him a great guest for this week’s show.

How To Engage Architects: Using Education To Win Over Your Audience

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online?
Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

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How To Engage Architects: Using Education To Win Over Your Audience

How To Engage Architects: Using Education To Win Over Your Audience

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