Brands want to be everywhere all at once, but very few do that well. Chemical Guys has cracked the code on what it truly means to be an omnichannel brand, but the company has also uncovered some of the secrets of Amazon, franchise models, and growing a content platform across multiple channels. John Mansfield, the Chief Revenue Officer at Chemical Guys, takes us through all of that on this episode. 

Tune in to learn:

• What does it mean to be truly omnichannel? (10:00)
• The Amazon difference and why you shouldn't try to compete with it (13:00)
• How to enforce your pricing policy and what tools are most effective (15:15)
• Some of the secrets to building an engaged community (25:40)

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