In this episode of The Video Editing Podcast from Unsplice, we explore the art of storytelling. We start by discussing why simply grabbing interesting dialogue is not enough. We then introduce a fundamental storytelling technique that will help you create engaging content. We delve into the 3-Act structure, as first introduced by Aristotle in 335 BC, and explore each act in detail. To illustrate how the 3-Act structure can be used, we analyse the story of Little Red Riding Hood. While this technique is an excellent starting point, we also discuss the importance of considering other aspects of storytelling that can take your content to the next level. By the end of this episode, you'll have a solid foundation for creating compelling stories that will captivate your audience.