How do you get architects to pay attention to what you’re saying? Or better yet, how do you educate them effectively on your products? This is the central topic of today’s podcast. We’ve all been a part of those presentations where you're about to fall asleep because the presenter has lost your attention. What’s even worse is if you’re the one presenting and your audience is zoning out, watching the clock, or on their phones, because your message isn't engaging them. On today’s episode, we bring on an expert in the Architectural Education space to share proven strategies he uses to get and keep an architect's attention. He also shares some horror stories of manufacturers going at this all wrong.