In this episode, Zach and Beth talk to Michael Sather, Director of New Market Development at Solatube, about how manufacturers sales teams and distributors to create fervent demand for their product with architects.

How to get your foot in the door with architects is one of the questions we hear over and over again. To get architects to not only try your product, but to demand it for every specification, you need something they can not only see and try, but a product they truly believe will bring value to every design.