During the pandemic, it seemed like the internet, and specifically TikTok, was coughing up one fringe aesthetic after the next: Cottagecore! Trad Cath Coquette! Old Money! Coastal Grandmother! And of course, our personal fave, Dark Academia. We even did a whole episode on it, as part of a larger examinatin of post-pandemic aesthetics.

Fast forward to today, and the churn of social media-born aesthetics seems to have slowed somewhat, leaving behind a landscape that feels more fragmented and difficult to parse. So we’ve brought back our guest for that episode — style writer, trend forecaster, and bonafide Cool Girl Biz Sherbert — to give us a lay of the sartorial land. Along with continuing to co-host the influential fashion and culture podcast Nymphet Alumni, and writing for places like The Face and AnOther Magazine, Biz recently launched a new publication called American Style on Substack (subscribe!), which she says is about “what people are really wearing and why.”

If you’re a CUJO subscriber, you already got a little taste via our Coachella collab with American Style a couple weeks ago. Either way, you’re in for a treat: Biz joins us to talk about American Style’s origin story and what’s she’s learned from documenting what young people are wearing out in the real world, at places ranging from a Deftones concert in Atlanta, to Disney World in Orlando, to a rave in North London. We also get into the state of countercultural and subcultural fashion in 2025; why men and boys seem, for the first time in a long time, to be leading the style conversation; the role that festivals like Coachella play in the wider image-making ecosystem; and the strange staying power of the festival cowgirl.

Subscribe to American Style and follow Biz on Instagram (fka @marcfisherquotes). Listen to Nymphet Alumni on your pod platform of choice.

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