From deciding the target markets, to focusing on quality, marketing in new markets, and restructuring a business around exports, our panelists discuss and provide key insights on what businesses need to focus on when building an exports and FDI strategy. 

Participants:

Hossam Sallab (Linkedin), CEO and Vice-Chairman, Sallab Group and Royal Ceramica

Mark Wyllie (Linkedin),  CEO, Beyti Egypt

Kareem Abou Ghaly (Linkedin), CEO, Pasta Regina

Interviewed by: Zainab AbdulAziz , Managing Editor, Enterprise

You can read our coverage of the panel here: https://enterprise.news/news/story?storyId=aa92abce-b6c4-4981-ae72-d1198ed96c9b

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