Brands know that word of mouth is one of the most effective ways to acquire customers, but how do you create the kind of chatter you actually want? What do you need to do to find and use influencers, content creators and affiliate marketing in order to give your customers what they want most? Tyler Grooms, Director of Engagement Marketing at Sweetwater, provides answers on this episode. 

Tune in to learn:

• How can you make an affiliate program into a powerhouse? (2:40)
• What should brands avoid when working with content creator partners? (8:30)
• How to find the right content creators to partner with (10:55)
• Finding and hopping on opportunities (23:00)
• The shifting strategy of Sweetwater (24:00)
• Taking on more upfront cost to serve customers better. (25:57)

Mentions:

• Ridge Wallet Episode of Up Next in Commerce

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