There has never been a better time if you have a service or product for pet owners.

Did you know a huge £3.7 BILLION was spent on dog treats, toys and accessories alone last year? (This is according to Le Chameu research)

We’ve bought 3.2 million pets in the last 15 months since lockdown began and owners need services and products. (Figures from PFMA)

The dog population has shot up from 9 million in 2019 to 12.5 million in 2021. A third of homes in the UK have a dog.

The cat population has increase from 7.5 million to 12.2 million with 27 per cent of homes having a feline family member.

This week I did a FREE training in my Facebook group with Rosie Robinson, a pet business website expert, on how to help pet parents find you online.

And if you would like more support over the next few weeks, you can join in the Get Your Pet Business Found on Google.

It's £197 for four weeks of live training and you can find out more here: Get Your Pet Business Found on Google

If you didn’t make it live, you can listen in here.

Key topics and timings in this episode:

6.33 - How Google My Business works for a local service business

8.46: Why local service providers should be using GMB daily as they would Facebook or other platforms

10.45: Ideas on how to use GMB

12.35: Stats on spending in the pet industry

17.17: Tips on coming up with content ideas to get your pet products found

18.52: How to use questions to bring people to your content and why blogging isn’t dead or a waste of time

10.44: What kind of content dog walkers should be posting and how they can be responsive to what’s happening right now

23.24: Think of your clients when you’re posting and not other pet professionals

25.16: How Rosie fills her daycare and boarding business without using social media

30.10: Geographical content explained

35.10: Quick ways to create content if you’re time poor

Check out this podcast with content made easy tools

37.44: Why your blog doesn’t have to be 3000 words

39.25: Using your website content to share and be helpful in Facebook groups particularly community ones

43.05: The Get Found on Google programme and what’s included

47.35: Q and A

Links mentioned in this episode:

The course: Get Your Pet Business Found on Google

Rosie and I will be teaching this live for the next four weeks and here’s the breakdown of what’s included:

June 7th 5pm

How Google Works. 

Maybe you’ve looked at SEO, got bamboozled and put it on the backburner.

Have no fear, by the end of this session you’ll know how to organise your website into sections to make it easy to get found, and to fill out the fiddly bits to ensure your content is optimised. 

June 14th 5pm 

Content Made Simple

We’ll explore the kind of content to create to get found on Google and easy ways to write it. It can be scary putting your words out there - many of us carry hang ups from school.

You’ll learn how to come up with content ideas and how to use templates to write posts quickly and confidently. 

June 21st 5pm

Get Visible

You’ve done the hard work, now it’s time to amplify your content and get eyes on your pet business.

We’ll explore the many ways you can share your content without feeling spammy and make sure each post is optimised for search engines.

We’ll cover design and image sizing, the little details that will make readers keep coming back.

BREAK FOR A WEEK

July 5th 5pm

Make It Happen

Implement everything you’ve...