How to Grow a CMO

On this episode of How to Grow a CMO, host Ali Hussain is joined by Sandy Mallik, Marketing Lead Northern Europe of PTC.  

Sandy has a passion for frugality, born of a necessity to work with with limited budgets in many of his previous roles. 

Yet this ‘philosophy of frugality’ is not simply about saving money, but instead focuses on the idea of making the most of your resources, whether through re-purposing assets, or using internal staff for various opportunities outside of their immediate role.  

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On this episode of How to Grow a CMO, host Ali Hussain is joined by the CMO of Kinaxis, Margaret Franco. 

Margaret has a wealth of marketing and product management expertise from her career in the technology industry, having occupied executive global roles at the likes of Dell, Finastra and AMD. She has recently taken up a new role as CMO at Kinaxis, specialists in supply chain management and sales and operation software.* 

She is passionate about demystifying complex technology solutions for customers and businesses, and sees her role as that of a change-agent who helps organisations transform and create business advantage.

*This episode was recorded whilst Margaret was in her previous role at Finastra.

 How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On this new episode of How to Grow a CMO, host Ali Hussain is joined by the CMO of OneTrust, Lisa Campbell.  

Lisa has 25 years of experience in the software industry. Her success spans across Fortune 500 companies and startups, where she's collaborated with various leadership teams to revamp brands, introduce innovative products and pioneer new business models. Prior to joining OneTrust, Lisa spent 18 years at Autodesk, where she played a pivotal role in driving the company's marketing efforts. She also serves as an independent board director at Dropbox.

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On the first episode of the new series of How to Grow a CMO, host Ali Hussain is joined by the CMO of Mimecast, Norman Guadagno.

Norman is considered one of the most influential CMOs in B2B tech. Starting as a research psychologist, Norman found himself drawn to the world of technology and eventually discovered a deep connection with marketing. He was motivated by understanding human behaviour and challenging the perceived needs of individuals, and soon became passionate about making a difference in his field. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

Brian Goldfarb is the CMO at Tenable. Brian is a highly experienced marketing expert and has held senior roles at GE, JPMorgan Chase, Google, Microsoft and Salesforce. He was previously CMO at Splunk, Chef Software, Amperity and now Tenable.

We discuss:

1. Why the CMO role is not all about Marketing
2. How to transform an organisation whilst honouring the past
3. Which areas of Marketing need their myths dispelled
4. Deepening the relationship between brand and demand

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com

Lauren Vaccarello is CMO at Salesloft. Lauren has a track record of accelerating revenue growth for the fastest-growing SaaS companies in Silicon Valley. She believes businesses need to tell compelling stories and build a brand if they want to own a category. 

We discuss:

1. How marketers use technology in a way that sellers don’t
2. How challenges can help shape a leader
3. Influences past roles have on a CMO’s skillset
4. Getting the most out of your resources in a tough economy
5. The role of brand in building world-class marketing organisations

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com

Dipti Kachru is CMO at Broadridge. Dipti’s marketing career has specialised in financial services,  including wealth management, banking and asset management, having held senior positions at Chase Bank, JP Morgan and Oppenheimer Funds. 

Broadridge is a global fintech leader with $5 billion in revenues. They help clients capitalise on what’s next with communications, technology, data and analytics to drive their business forward. 

We discuss:

1. The value of purpose and diversity 
2. Principles that unite Marketing, Sales and Product teams
3. Taking a holistic approach to brand and demand
4. The advice Dipti always comes back to

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com

Mandy Dhaliwal is the CMO at Nutanix, the industry-leading hybrid cloud infrastructure platform.

Mandy has 25 years of experience driving growth and innovation strategies across the cloud and software markets and building high-performing organisations. 

Before Nutanix, Mandy was CMO at Boomi, planning and executing the company's global go-to-market, brand presence, product marketing and demand generation functions.

We discuss:

1. A marketing career led by a passion for learning
2. How life outside work shapes the leadership skills of a CMO
3. Building a team to meet marketing objectives
4. What you can learn from working for companies of all different sizes

Peter Alexander is the CMO at Check Point Software, a leading provider of cyber security solutions to governments and corporate enterprises globally. 

Peter specialised in demand generation to highly targeted audiences, with a background in marketing, engineering and sales. 

He has managed multi-billion dollar product lines and global marketing execution, to B2B and consumer audiences.

We discuss:

1. How to structure a team to fulfil the role of marketing
2. The value of behavioral science in marketing
3. The best ways to approach testing creative ideas
4. How data supports the challenge of ‘moving fast enough’

John Watton is the VP of Marketing at VMware. John has led global and European marketing teams in tech companies big and small, including Microsoft, Adobe, Expedia, SAP and Oracle. 

John has also been recognised for his achievements by Hot Topics Top 100 and Top 10 UK Most Engaged Marketers on LinkedIn. Additionally, he’s also an investor in cleantech and eco brands.

We discuss:

1. Marketing a brand's vision for the future
2. Powerful marketing philosophies to flourish sale pipelines
3. How to maximise your time with stakeholders
4. The hallmarks of a strong working relationship