How to Grow a CMO

Milesh Gogad is CMO at Indegene, a digital-first life sciences commercialization company. They help life sciences companies develop products, get them to the market and grow their impact through the life cycle in a more effective, efficient, and modern way.

Milesh was previously CMO at GE Aviation Digital before joining Indegene in 2020.

We discuss:

1. The role of marketing and how it is used at Indegene
2. How to articulate the value of brand to your leadership team
3. What building a purpose-driven brand is all about
4. How to implement and build strong team culture

Gabriela Henault is a first-time CMO at AlphaSights, the global leader in knowledge on-demand. Gabriela is currently responsible for building up the global marketing function. 

Before her role at AlphaSights, she spent 13 years at Prophet, where she managed the Brand & Activation practice in EMEA, led global client engagements and business development efforts and served on the European Leadership team. 

We discuss:

1. Her expectations of the CMO role before becoming one
2. The challenges young people face coming into the world of work
3. The importance of domain expertise in tech and how it propelled her career
4. How AlphaSights' mission and vision have manifested in brand messages

Carolyn Henry is the Vice President and General Manager of Americas Regional Marketing at Intel Corporation 

She is responsible for Intel’s exciting marketing activations across Canada, the United States, and Latin America. She leads a group of 70+ marketers across consumer, commercial, and gaming segments as well as enterprise and data centre marketing.

Carolyn has over 20 years of experience making the complex simple, distilling core messages, communicating, delivering results and leading high-performance, high-impact teams.

We discuss:

1. Where the company is today and the role of marketing within Intel
2. The power of sales and marketing working together
3. Why a B2B career is now really exciting
4. The marriage between the top and bottom of the funnel
5. Challenges women rising through the ranks are facing

Rachel Fairley is the Global Vice President of Brand Marketing at Hewlett Packard Enterprise (HPE).

Rachel is leading the repositioning of the HPE brand to be the Edge-to-cloud leader, delivering a data-driven strategy to drive from brand to revenue.

For over 20 years, Rachel has led marketing at several well-known B2B brands and agencies such as Landor, Sage, Oracle and now HPE.  Additionally, she was recently named a Top 100 B2B Marketing Leader in Technology Hot Topics.

We discuss:

1. The crucial levers to effective brand building
2. Acquiring new customers vs building valuable relationships
3. The effectiveness of increasing brand loyalty or increasing penetration
4. The power of ‘emotional messaging’ vs rational messaging

Jill Murray is the CMO at Arcadis. With extensive experience in global marketing and communications, she's transformed the team to focus on the value they can bring to the business. 

Based in Amsterdam, she was chosen to be one of only 25 Marketing Leaders in Europe to be part of the cohort for the 2022 Marketing Academy Fellowship, offered in partnership with McKinsey.

We discuss:

1. The role of sustainability and purpose
2. Arcadis' approach to driving demand and balancing brand
3. Her approach to building world-class marketing teams
4. How to nurture teams in challenging environments

Iris Meijer is the CMO at Verizon Business. She has worked across the world for several leading industry brands.

Including Vodafone, where she was CMO for the B2B business. Before that, she was VP of marketing and comms at Nokia, where she helped to generate over a billion dollars in revenue. 

Iris also holds a Master of Science from the Aalto School of Business in Finland and is famous for introducing the Finish concept of “Sisu” to Verizon.

We discuss:

1. Her marketing philosophy and the Sisu mindset
2. How Verizon Business positions itself and solves customer problems
3. Translating B2C awareness into a B2B proposition
4. The importance of brand marketing vs demand gen

Brian S. Rowley is the VP of Marketing at Panasonic Connect North America. He is also a speaker, podcast host and creative storyteller.

Brian leads programs and campaigns that support the digital transformation of a 100-year-old brand from a hardware-focused company to a B2B solutions-based organisation.

Panasonic Connect is a B2B company offering device hardware, software, and professional services for the connected enterprise.

We discuss:

1. The role of marketing within Panasonic Connect
2. How brand and demand work together
3. The benefits of including diverse perspectives in your team
4. How to attract and keep top talent
5. The challenges of repositioning the Panasonic brand

Meenu Bagla is CMO at Cyient, a Global Strategy and Marketing leader with proven success in building and transforming Strategy and Marketing functions. 

She has over two decades in the technology industry, from start-ups to mid-sized IT firms, large MNCs and Indian IT giants like Tech Mahindra, Wipro and Oracle.

We discuss:

1. The role of marketing at Cyient today
2. How technology has transformed B2B Marketing
3. How the role of marketing has changed over the years
4. The success factors that lead to outperformance for a CMO
5. The role of a CMO - ‘The Chief Connecting Officer’

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com

David van Schaick is CMO at The Marketing Practice, a career B2B marketing strategist. He’s helped the likes of Microsoft, O2 Telefonica, Xerox, ServiceNow, Salesforce, Sage and Citrix achieve some of their biggest marketing goals. 

The Marketing Practice is a global, integrated B2B marketing agency that brings together all the skills you need in one place to design and run marketing programmes. 

We discuss:

1. An overview of how the role of the CMO has changed
2. How the best CMOs lead their teams
3. The parts of the CMO role that are ‘not as they were sold’
4. What can be expected from season 2 of How to Grow a CMO

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com

Leslie Henthorne is the SVP of corporate marketing at Twilio.

She has helped scale a world-class marketing team which has helped take the business from over $800M in pipeline attribution to over $1.3B in 2021. 

Over her 8 years with the company, she has held several senior marketing positions and seen the company grow into one of the darlings of Silicon Valley with over 8000 people in 26 countries.

We talk about:

1. The role of the SVP of corporate marketing at Twilio
2. How the role of the CMO has changed over the past 10 years
3. How to show up as the CMO you want to be 
4. Her approach to building world-class marketing teams
5. How to reset your brand as a marketer

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com