Melinda Chan is the CMO of the Corporates Division of Thomson Reuters (TR). For over 15 years she has helped craft world-class brands.

Melinda has held senior Roles from Procter & Gamble, Unilever, intuit and now Thomson Reuters. She has a track record of success, launching new brands, accelerating sales and profit growth through data-driven analytics, customer insights and lifecycle marketing.

We discuss:

1. How to approach segmentation and targeted marketing
2. The hallmarks and core values of a great leader
3. The principles of B2C marketing that can be applied to B2B
4. D&I within the industry and her experience developing her career
5. Balancing the competing pressures of work with a family lifestyle

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Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com

Nigel Williams is the Chief Strategy Officer at Kingpin Communications, a leading B2B technology agency. 

Before moving agency side Nigel served as CMO at Quadrotech, a pioneer in email migration and Microsoft 365 management. There Nigel had the usual CMO responsibilities from brand to Demand generation. He is also a long-serving Sirius Decisions practitioner and spent 12 years in Field Marketing before becoming a CMO.

We discuss:

1. How he divides his time as a CMO
2. Inspiring teams to deliver results
3. Balancing short and long term priorities
4. Honest self-appraisal as CMO
5. How to enable effective decision making

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com