How to Grow a CMO

Catriona Walkerden is the Vice President of Global Marketing at Logicalis, a leading digital transformation enabler and Cloud Managed Services Provider. 

Catriona has had an impressive career in technology that spans over two decades, serving innovative IT brands like Cisco, Oracle, Sybase, Whispir, Optus and now Logicalis.

She is also passionate about elevating women in IT to reach their potential.

We discuss:

1. How she structures her marketing team with the right mix of skills
2. The most significant changes in tech and diversity
3. How the role of the B2B marketing leader will change
4. Tackling marketing challenges at various growth stages

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

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Becca Toth is VP of Marketing at Hyland. She has had a rich career in enterprise software. Her skill set includes building high-performing teams, Global marketing strategy, Demand generation and business planning.

Hyland is a leading content services provider that enables thousands of organisations to deliver better experiences to the people they serve.

We discuss:

1. The most beneficial leadership principles
2. Who’s responsible for the brand, and staying on top of it
3. Her thinking behind personal growth
4. The top things B2B marketers need to focus on in upcoming years

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

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Ciricia Proulx is the CMO at Ericsson North America, she is a marketing leader with the full breadth of skills from strategy, brand and messaging, to co-marketing, channels and digital Campaigns.

Ciricia has a powerful combination of strong technical knowledge and exceptional marketing expertise from cloud to edge, 5G to AI, as well as big and complex ideas. 

Before Ericsson, Ciricia held senior roles at Facebook and Intel. 

We discuss:

1. How she approached navigating her 20-year career in marketing
2. How Ericsson has evolved over the last 15 years
3. Structuring a marketing team with the right mix of skill sets
4. How to attract and keep top talent

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com

Carol Howley is the Global Marketing Director at Canonical. 

She has had a 15-year career in the digital and technology space for established businesses and start-ups specialising in operational strategy, developing people, building teams, marketing, communications, and branding. 

We discuss:

1. What she learned leading growth for the scale-up Skyscanner 
2. How she builds high performing teams 
3. The role marketing should play in modern B2B organizations
4. How she balances self-care with a busy work and home life

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com

Emma Roffey is the VP of Marketing for EMEA at Cisco. 

She started her career in IT Publishing, she left publishing in 2000, having won IT Publisher of the Year for the launch of the weekly newspaper, IT Week.

Emma has a string of impressive achievements and is known for her creativity, energy and passion. Her personal mantra is 'fit body, fit mind'.

We discuss:

1. What she learned growing up in sales / Pitching Alan Sugar!
2. Taking responsibility for your own career 
3. How she gets importation from football managers
4. Lessons from ducks and penguins 
5. And why she likes the bottom-up approach

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com

David Turner is the CMO and Growth Champion at IRIS Software Group. 

He is an experienced data-led marketer with experience in Cloud and SaaS software and high tech marketing having led Unit 4, Netsuite and now Iris. 

David has a deep understanding of all aspects of marketing from strategy and branding to international demand generation, digital marketing, product marketing and new product development.

We discuss:

1. Growing private equity technology brands
2. The power of having a single brand instead of multiple brands
3. Balancing the importance of lead gen and brand building
4. The relationship between marketing and innovation

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com

Allyson Klein is the Vice President of Global Communications at Micron. She has led global marketing and communications for Fortune 500 brands including Intel where she spent 24 years.

Allyson has a deep knowledge of the semiconductor industry. She is a recognised leader across many marketing and communications disciplines from brand to digital and partner marketing.

We discuss:

1. The importance of using the right strategy
2. How to approach professional development
3. The relationship between marketing and innovation
4. How an aspiring marketer can step up to CMO

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com

Melinda Chan is the CMO of the Corporates Division of Thomson Reuters (TR). For over 15 years she has helped craft world-class brands.

Melinda has held senior Roles from Procter & Gamble, Unilever, intuit and now Thomson Reuters. She has a track record of success, launching new brands, accelerating sales and profit growth through data-driven analytics, customer insights and lifecycle marketing.

We discuss:

1. How to approach segmentation and targeted marketing
2. The hallmarks and core values of a great leader
3. The principles of B2C marketing that can be applied to B2B
4. D&I within the industry and her experience developing her career
5. Balancing the competing pressures of work with a family lifestyle

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com

Nigel Williams is the Chief Strategy Officer at Kingpin Communications, a leading B2B technology agency. 

Before moving agency side Nigel served as CMO at Quadrotech, a pioneer in email migration and Microsoft 365 management. There Nigel had the usual CMO responsibilities from brand to Demand generation. He is also a long-serving Sirius Decisions practitioner and spent 12 years in Field Marketing before becoming a CMO.

We discuss:

1. How he divides his time as a CMO
2. Inspiring teams to deliver results
3. Balancing short and long term priorities
4. Honest self-appraisal as CMO
5. How to enable effective decision making

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com