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How to grow games globally
Is it possible that you’re wasting marketing dollars by only user acquisition where you always have been in the past? Or limiting your potential growth?
In this episode of Growth Masterminds, host John Koetsier chats with Tom Shadbolt, Moloco's Senior Marketing Insights Manager, about the untapped opportunities in global markets beyond the big 5 countries which account for 60% of gaming UA spend.
They delve into findings from Moloco's analysis of 4,000 apps and $3 billion in in-app purchase revenue, exploring emerging markets like Brazil, India, and South Africa, and the importance of a diversified marketing strategy.
The conversation highlights the necessity of long-term planning, localization, and the utilization of machine learning to identify high-value users across various regions and genres. Tune in to learn how to optimize your marketing spend and discover new growth potential across the globe.
00:00 Global Growth Opportunities
00:54 Key Insights from the Report
02:56 Top Markets for Gaming UA Spend
05:44 Challenges and Strategies for Global Expansion
10:04 Diverging Strategies for iOS and Android
11:35 Finding the Right Market for Your Game
13:23 Localization and Market Segmentation
14:34 Average Revenue Per User (ARPU) Insights
16:42 Experimentation and Long-Term Strategies
20:09 Conclusion and Final Thoughts
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By Singular
5
77 ratings
Is it possible that you’re wasting marketing dollars by only user acquisition where you always have been in the past? Or limiting your potential growth?
In this episode of Growth Masterminds, host John Koetsier chats with Tom Shadbolt, Moloco's Senior Marketing Insights Manager, about the untapped opportunities in global markets beyond the big 5 countries which account for 60% of gaming UA spend.
They delve into findings from Moloco's analysis of 4,000 apps and $3 billion in in-app purchase revenue, exploring emerging markets like Brazil, India, and South Africa, and the importance of a diversified marketing strategy.
The conversation highlights the necessity of long-term planning, localization, and the utilization of machine learning to identify high-value users across various regions and genres. Tune in to learn how to optimize your marketing spend and discover new growth potential across the globe.
00:00 Global Growth Opportunities
00:54 Key Insights from the Report
02:56 Top Markets for Gaming UA Spend
05:44 Challenges and Strategies for Global Expansion
10:04 Diverging Strategies for iOS and Android
11:35 Finding the Right Market for Your Game
13:23 Localization and Market Segmentation
14:34 Average Revenue Per User (ARPU) Insights
16:42 Experimentation and Long-Term Strategies
20:09 Conclusion and Final Thoughts
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