Chris Lawson is the Founder of Technician Find, which helps independent automotive and diesel repair shops use creative ads and social media marketing to find good techs faster. He is also a digital marketing strategist with Astute Social Media and host of the Technician Find Office Hours podcast. Chris launched Technician Find in 2017 after he was asked to give a social media presentation for ten independent repair shop owners, nine of which became clients.

In this episode…

If you own a tire or repair shop and need to hire an experienced, qualified technician, what is your process for recruitment? Do you post an ad somewhere online? If so, you may be going about it the wrong way — according to Chris Lawson of Technician Find, even if you have a good ad, it’s probably not being seen by a sufficient quantity of qualified people and you may end up hiring just a warm body.

Chris describes the process of finding a good technician as similar to starting out a fishing trip, beginning with the right bait — in this case, a unique ad. Once you have the right bait, you have to go where the fish are — social media. He says Technician Find’s process uses social media marketing and professional copywriting to recruit people who aren’t necessarily looking for new jobs to draw them into a story about how their life can make a transition and how they're the hero of the story.

On this episode of Gain Traction, Mike Edge welcomes Chris of Technician Find to discuss the best way for independent automotive and diesel repair shops to find and hire qualified and experienced technicians. Chris shares what makes his process superior to generic job ads and describes how he goes about finding the absolute best technicians to leave their current jobs so they can come and work for his clients. Don’t miss it!

Here’s a glimpse of what you’ll learn: 

• Chris Lawson talks about the number of cold calls he had to make as a new financial planner
• How Chris transitioned from financial services to helping repair shops find technicians
• What skill sets are required for finding technicians?
• Why Chris prefers to compare the process of finding a tech to fishing rather than hunting
• The biggest challenge Chris faces running Technician Find 
• Why generic job postings on Indeed are risky for employers looking for qualified applicants
• How Technician Find recruits qualified technicians to different shops

Resources mentioned in this episode:

• Chris Lawson on LinkedIn 
• Technician Find 
• Facebook
• Sonny McDonald in LinkedIn
• Toyo Tires
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.