In this special episode, David welcomes sales expert Ryan Taft, author of Storygetter and founder of Impact Eighty-Eight, who shares his biggest lessons on communication, curiosity, and emotional intelligence in the homebuilding industry. Ryan unpacks why sales are won and lost on the little things and why being genuinely interested in people beats any sales script. Plus, we discuss the "traffic light rule" and why most salespeople talk themselves out of deals. If you want to master the art of influence, this is one episode you can’t afford to skip!