Recording date: 23rd June 2023

Geoff Atkins is the managing partner of Strategic Minerals Group, a consultancy company with a strong focus on the rare earth industry. With over 15 years of experience, Geoff and his team provide valuable guidance to companies in transitioning from development to operational phases. They apply their extensive knowledge to advise on supply chain sustainability, ESG provisions, and the importance of responsible mining practices.

During a recent meeting of rare earth companies in Barcelona, Geoff observed a diverse range of attendees representing different sectors of the supply chain. The discussions centered around the need for certainty in pricing and supply, as well as the significance of sustainable practices throughout the entire supply chain. OEMs emphasized traceability and stable pricing as vital factors for their ability to pass costs onto customers and maintain competitiveness.

Geoff's expertise lies in helping companies successfully enter the production phase. He understands the challenges faced by rare earth developers and stresses the importance of proving their ability to produce high-quality products that meet specifications. Additionally, Geoff recognizes the financial aspects involved in rare earth production, including securing financing for pilot and demonstration plants. His aim is to support companies in establishing reliable supply chains and delivering projects on time and within budget.