Getting builders to replace an existing product with yours can be one of the hardest sales to make. The problem is that most building materials companies don't know how and why builders choose what makes it into their homes.

Listen in as we interview Tom Benedict, the VP of Purchasing at Wayne Homes, a top builder in the US with more than 20 years of purchasing experience give insights on what manufacturers need to do to get more meetings and win more sales with top builders in the country.