This episode is a must-listen for beauty professionals, hairstylists & salon owners who want to expedite the process of attracting new clients. Jamie Cornish is a branding photographer turned paid advertising agency owner and she is breaking down the process she’s using to help salon owners and nurse injectors book dozens of clients in just weeks.    We’re going to discuss:    How to combine your paid and organic strategies for amazing results   Using paid advertising to boost your bottom line   How to avoid “discount shoppers” when running paid ads   Why no amount of ad spend will build a sustainable marketing strategy if you abandon the organic part of your business   The role guest experience plays in an effective marketing strategy   Utitlizing Google as a “social” platform  
  Let Jodie know what you thought of this episode!  Find Jamie on Instagram The TGIM website Mentioned in this episode: Market Your Independent Education With Ease Click below to sign up for the workshop series!

www.jodiebrown.ca/refine

How To Leverage Paid Ads For Explosive Growth In Your Beauty Biz

The most actionable + real beauty industry podcast.

The aim of Hairstylist Rising is to bring business, life, marketing and social media education to all hairstylists and make hitting the next level in your career attainable, no matter what that is.

There are more options than ever before when building your dream career in the beauty industry.

What you need is the mindset and marketing strategy to get you closer to your dreams and goals, faster.

On Hairstylist Rising you will hear interviews from hairstylists, salon owners, suite stylists, business coaches, independent educators, brand educators and other beauty professionals and business owners who have carved out their own path to success and can inspire you to do the same.

You will also get actionable mini trainings that will help you take the steps to mindful marketing in your business and finding ultimate fulfillment in your career and life.

I'm Jodie Brown and I can't wait to take you inside the world of hairstylists that are rising.

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Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole also emphasizes the value of building a personal brand and leveraging social media to attract bigger press opportunities. They cover the difference between earned press placements and pay-for-press schemes, and the importance of being strategic in targeting specific press outlets. Nicole shares her backstory as a magazine journalist and how she now teaches small business founders and solopreneurs to get featured and grow their visibility affordably. They discuss the purpose of PR in building brand credibility and awareness, and how it can generate new opportunities and boost sales. They also touch on the misconception that PR is expensive and the benefits of being your own publicist. Nicole provides insights into what journalists are looking for when featuring people, the importance of prompt responses and personalized pitches, and the value of syndicated press placements. They discuss the affordability of press and the potential for smaller websites to be syndicated by larger platforms. Nicole offers tips on preparing for PR, including identifying target press outlets and refining one's unique point of view. She also highlights the importance of a well-crafted bio and credentials that go beyond traditional qualifications. The conversation concludes with a discussion on the Get Featured Fast Guide and Nicole's course, Five Days to Free Press, which teaches entrepreneurs how to pitch journalists and get press coverage. 
 TakeawaysPress and media coverage can enhance a business's reputation and provide long-term benefits.Credibility is associated with getting press and media coverage, which can't be competed with by social media.Building a personal brand and leveraging social media can attract bigger press opportunities.Earned press placements are more valuable than pay-for-press schemes.Being strategic in targeting specific press outlets can be more impactful than trying to be everywhere.PR is about building brand credibility, creating awareness, and generating new opportunities.Prompt responses and personalized pitches increase the chances of getting featured.Syndicated press placements can provide significant exposure.Identifying target press outlets and refining one's unique point of view are important in preparing for PR.A well-crafted bio and credentials beyond traditional qualifications can make entrepreneurs stand out.The Get Featured Fast Guide and Five Days to Free Press course offer valuable resources for entrepreneurs looking to get press coverage.

 Mentioned in this episode: Market Your Independent Education With Ease Click below to sign up for the workshop series!

www.jodiebrown.ca/refine

How to get featured in the media + grow your brand with PR

DM Jodie on IG In this episode, the host welcomes back Misty, a former money coach turned life coach, focusing on helping hairstylists and entrepreneurs achieve their goals. Misty shares her journey of paying off $48,000 in debt with her husband and how this experience was a catalyst for her personal development journey. She discusses the importance of discipline, consistency, and taking action towards making your goals a reality. Misty emphasizes that her coaching has evolved to life coaching, highlighting the common issues people face with consistency and follow-through. She provides insights on achieving goals without feeling deprived and the significance of balancing satisfaction with current achievements while striving for more. Misty outlines a three-step process for starting messy: identifying what you want, identifying your blocks, and getting comfortable with being uncomfortable. The episode also covers strategies for overcoming limiting beliefs and the benefits of starting with whatever resources you currently have. Finally, Misty announces the relaunch of her podcast, 'Starting Messy,' aiming to inspire listeners through stories of people who began their journeys imperfectly and found success. 00:00 Welcome Back, Misty! A Dive into Personal and Financial Growth 00:14 The Evolution of a Money Coach: Beyond Budgets and Debt 03:57 Identifying Desires and Overcoming Limitations: The Path to Personal Fulfillment 06:03 The Power of Self-Identification: Understanding Who You Are 13:39 Navigating Life's Hills: Overcoming Blocks and Embracing Discomfort 17:25 The Joy of Learning: Embracing New Challenges and the Journey of Growth 20:07 The Journey of Starting Messy 21:04 The Power of Consistency Over Perfection 21:34 Simplifying the Start: Overcoming Tech Overwhelm 22:17 Embracing Minimalism in Business Tools 23:37 The Importance of Starting Despite Imperfections 25:04 Overcoming Self-Imposed Blocks and Seeking New Perspectives 27:38 Getting Comfortable with Being Uncomfortable 30:51 Advice for Taking the First Step Towards Your Goals 33:43 Introducing the Starting Messy Podcast 35:57 Finding Support and the Power of Mentorship 
 Mentioned in this episode: Market Your Independent Education With Ease Click below to sign up for the workshop series!

www.jodiebrown.ca/refine

How hairstylists can GET what they want

DM Jodie on IG This episode of the Hairstylist Rising Podcast features Crystal Green, known as Your Hair Mentor on Instagram, diving deep into the art of client experience in the hairstyling industry. Crystal shares her journey from aspiring dentist to celebrated hairstylist and educator, emphasizing the importance of human connections and exceptional client experiences over mere hairstyling services. She discusses how digital marketing complements the salon experience, the transition from providing client-focused services to guiding hairstylists, and strategies for effective communication and in-person marketing to cultivate lasting client relationships. The discussion also explores the significance of making clients feel seen, valued, and heard, and how hairstylists can enhance their brand and service offerings through personal development and understanding the needs of their target audience. 00:00 Meet Crystal Green: The Hair Mentor 01:19 The Power of Digital Marketing in Hairstyling 03:54 Crystal's Journey from Dentistry to Hairstyling 07:10 The Importance of Client Experience in Hairstyling 09:36 Transitioning to Education and Mentorship 15:26 Making the Client the Hero of Their Hair Journey 19:30 Understanding and Valuing Client Feedback 23:17 Redefining the Role of a Hairstylist 24:06 The Importance of Brand and Personality in Hairstyling 24:29 Crafting Your In-Person Brand as a Hairstylist 25:48 Maintaining Professionalism While Being Authentic 26:42 Navigating Client Conversations and Experience 33:46 The Power of Communication in Hairstyling 38:32 In-Person Marketing Strategies for Hairstylists 42:29 Connecting with Your Audience and Growing Your Clientel 
 Mentioned in this episode: Market Your Independent Education With Ease Click below to sign up for the workshop series!

www.jodiebrown.ca/refine

Client Communication + IRL Marketing for Hairstylists

DM Jodie on IG In this podcast episode, the host speaks with Vivian Johns, the founder of the Hairdressers Social Club in the UK, about the evolving landscape of social media for hairstylists, focusing on Instagram and TikTok. Vivian, who has 26 years of experience in the hairdressing industry, shares her journey from starting on Instagram in 2018 to leveraging TikTok for business growth. She discusses the shift from Instagram being a predominantly photo-sharing app to embracing video content through Reels and the importance of static images and carousel posts for engaging existing followers. Vivian emphasizes the role of SEO on Instagram, highlighting how every word on the platform is now searchable, suggesting a move towards optimizing content for discoverability. They also explore the difference in content creation strategies between Instagram and TikTok, noting that TikTok is excellent for reaching new audiences with more raw and engaging content, while Instagram serves as a more polished showcase of work and a learning library for clients. Vivian advises on the strategic use of hashtags, particularly location-based ones, to enhance visibility and attract local clientele on Instagram. The conversation touches on the underused feature of broadcast channels on Instagram and the potential of TikTok lives for salon visibility. Ultimately, Vivian underlines the importance of aligning social media strategies with business goals rather than strictly focusing on platform-specific tactics. 00:00 Meet Vivian Johns: The Social Media Savvy Hairdresser 01:50 The Evolution of Instagram for Hairstylists: From Photos to Reels 09:15 Maximizing Instagram's Potential: Insights and Strategies for 2024 10:06 Exploring the Power of SEO and Hashtags on Instagram 18:18 Broadcast Channels: The Underused Instagram Feature for Stylists 22:05 Transitioning to TikTok: Is It Necessary for Stylists? 23:22 Exploring TikTok's Potential for Hair Creators 24:49 Success Stories: From Skepticism to Client Growth on TikTok 26:17 Crafting Engaging Content for TikTok vs. Instagram 27:37 The Power of TikTok Lives for Business Growth 32:02 Optimizing TikTok Strategy for Salon Owners 32:39 TikTok and Instagram: Complementary Platforms for Diverse Audiences 40:12 Final Thoughts on TikTok's Value for Local Businesses Mentioned in this episode: Market Your Independent Education With Ease Click below to sign up for the workshop series!

www.jodiebrown.ca/refine

Tik Tok, Instagram, Threads... what social media stylists should REALLY prioritize in 2024?

DM Jodie on IG This podcast episode features an in-depth interview with Erin Ray, a hairdresser turned educator and influencer in the beauty industry. With a background in business and 10 years of experience in hairstyling, Erin shares her journey from getting laid off in 2016 to finding her passion in hairdressing and education. She emphasizes the importance of doing what you love and provides insights into teaching practical hair techniques for 'normies', not just models. Erin discusses her transition into education, the importance of relatability as an educator, and the challenges of being a newcomer in education. The episode also covers strategies for working with brands, Erin's approach to securing her first brand contract, and the intricacies of content creation and exclusive brand partnerships. Additionally, Erin touches on the personal benefits of traveling for work, balancing motherhood with professional endeavors, and offers advice for stylists aspiring to step into education or brand partnerships. 00:00 Welcome and Introduction 00:03 Meet Erin: From Business Background to Hairdressing 01:20 The Journey into Hair Education 03:16 The Realities of Becoming an Educator 09:44 Navigating Brand Partnerships and Sponsorships 24:36 The Power of Travel and Personal Growth 30:47 Advice for Aspiring Educators and Stylists 32:13 Closing Thoughts and Where to Find Erin 
 Mentioned in this episode: Market Your Independent Education With Ease Click below to sign up for the workshop series!

www.jodiebrown.ca/refine

How To Leverage Paid Ads For Explosive Growth In Your Beauty Biz

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