Welcome back to my channel! Today I’m joined by Rachael Wilde; the founder of viral skincare brand The Breakout Hack. We get into her wild origin story, from filming robots in hospitals to discovering a breakthrough biofilm-busting technology and launching a brand with her mum. Rachael shares how her products took off on TikTok, what really makes a beauty brand go viral, and how she handled the infamous Gen-Z-Boss-and-a-Mini moment. Plus: the science behind breakouts, her must-have products, and some very unhinged rapid-fire questions.

Massive thanks to The Breakout Hack (previously known as tbh skincare) for supporting this episode! It’s skincare that’s smart, affordable, and doesn’t take itself too seriously... just how we like it.

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