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In this episode of The Indie Game Development Podcast, I dive into one of the toughest questions in game development: "Why should players care about your game?"

With so many games flooding the market, it’s crucial to make yours stand out, and figuring out why players should invest their time and money is the key.

As developers, we often get lost in what we think is cool, instead of focusing on what will resonate with players. I also introduce a tool called the Customer Value Proposition (CVP) to help you break down your game's unique appeal and market it effectively.

Marketing isn't something to dread—it's about communicating why your game deserves attention.