September 16, 2024

How to Make Google Work for You: SEO, Ads, and Optimization Tactics with Oscar Quesada | The Better Than Rich Show Ep. 182

1 hour 1 minute

Oscar Quesada, a leading digital marketer, breaks down the key differences between sales and marketing, and why understanding both is essential for growing your business. He shares practical strategies on how to get more leads, the importance of a clear message, and how to optimize your website for success. Oscar also talks about the five key metrics every business owner should track and the power of SEO and Google My Business. Beyond marketing, he discusses how to build a successful business without sacrificing family, offering a refreshing perspective on balancing work and personal life.

Chapters:

00:00:00 The Cost of Advertising vs. Building a Brand

00:00:36 Meet Oscar Quesada: Marketing Expert

00:03:07 Understanding Marketing and Sales

00:04:37 Key Metrics for Marketing Success

00:05:54 The Importance of Clear Messaging

00:16:15 Optimizing Your Website for SEO

00:21:05 Leveraging Google Tools for Better Marketing

00:29:44 Exploring Social Media and Paid Ads

00:30:15 Understanding Leads and Conversions

00:31:57 Skepticism Towards Google Reps

00:34:00 Balancing Business and Personal Life

00:37:28 Oscar's Personal Journey and Faith

00:39:59 Cultural Differences and Opportunities

00:46:59 Networking and Collaboration in Business

00:49:54 Final Thoughts and Recommendations

Connect with Oscar Quesada here:

Oscar on LinkedIn: https://www.linkedin.com/in/osqueza/

Lifedge: https://lifedge.online/

Book Recommendations:

The Bible

Take the Stairs by Rory Vaden: https://tinyurl.com/3few7jas

Connect with The Better Than Rich:

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