ok this is the coolest research ever ... literally lol! A recent research study shows that cool is cool, no matter where you are and what language you speak. This multi-year, multi country study shows which 6 traits are unanimously the most cool - and today I spin it into a personal branding/first impressions exercise to apply to your own life and story/mission: how can you spin whatever it is that you're into, into cool? Of course there are more important things in life than being cool, BUT this research shows valuable insight into what humans deem as good/interesting and valuable, and these provide an awesome framework to work off of.

IG: @drconniewang, @justaquickpinch