For some businesses Yelp is a must. The problem is getting Yelp to actually be effective for you without paying them an arm and a leg! Today we discuss with Don Wexler, a Yelp expert, on how to make yelp actually work for you. Here are the topics we will discuss:

Why should businesses invest in marketing on Yelp?

What businesses should focus on Yelp and what ones should avoid it?

What are some myths about Yelp?

The Do's and Don'ts of Yelp