#JamesFarmer has been a pioneer in the field of #B2BMarketing for the past 16 years. James had an epiphany after a long history in publishing and direct marketing - business to business marketing was operating out of the Dark Ages, and it needed modernising. He and a partner from university, #JoelHarrison, set up B2B Marketing and have worked with most of the major names in technology and other fields.

James and I have a robust conversation about the highs and lows of modern B2B marketing. We disagree on many aspects which makes for a lively conversation. Tell us what you think.

They publish the latest thinking in B2B marketing at https://www.b2bmarketing.net/en-gb/user/register, their blog is one of the most widely respected in the industry and their events are popular because they are packed with usable insights

James can be contacted on LinkedIn at linkedin.com/in/jamesfarmerb2b

• Jamesthefarms

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