Content engineer Brendan Kane, who's the founder and managing director of Hook Point, shares with us how to go Viral and what does it mean.   Worked with largest brands and celebrities in the world to reverse engineer how to make content go viral. He developed the first ever influencer campaign on YouTube back in 2007, over sort of $200 million spent on marketing and has worked with major corporations including MTV, IKEA sketches, Viacom, Paramount Pictures, and generated over a billion dollars in revenue.   Worked with celebrities such as Taylor Swift, Rihanna, and Adriana Lima on their digital strategies, he will reveal the blessing and the curse of social media. The two core principles of grabbing and holding attention at the at the simplest level with content. Make your story an effective content...   So without further ado, let's unlock now the myths about the algorithms with Brendan.   Sponsored by Whole Supp. Shake up your nutrition and improve your gut health, immunity, recovery and energy with a complete, sustainable, plant-based nutrition. Exclusive 15% discount for Screw It Just Do It listeners using the code WHOLESUPP15.   Learn more about the contents discussed in this episode:

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