Let’s play a quick game. I say a thing, and you tell me if it’s:

• Essential
• A Treat
• Postponable
• Expendable

Toilet paper? Essential.

Fancy lip gloss? Treat.

A new couch when the old one still works? Postponable.

An app that teaches your cat to manifest abundance? …Expendable (sorry to my kitties cat…you manifest enough Churus).

Here’s the rebel truth:

Your clients are playing this exact same game with your offer.

Right now. Whether they realize it or not.

And if you land in the wrong bucket, guess what? They’re not buying.

So let’s talk about how to make your offer feel like a must-have, not a maybe someday—especially in a shaky economy where “nice to have” just doesn’t cut it anymore.

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Full show notes and transcript are here.