In this episode, Zach talks to Nicole Panko, Director of Marketing & Design at Vetter Stone Company, who has undergone a massive digital revamp to help improve their presence so they can be front and center with interior designers to help them grow their sales.

Interior designers are constantly changing in their design techniques and methods. As a building material manufacturer, you've got to stay ahead and stay alongside of those shifts to make sure that you can help and be a part of the specification when it comes time to the sale.