Dani Merlino, VP of Strategic Development with Grow Your Occupancy, had an incredibly insightful conversation about senior living with TV host, author, and downsizing expert Matt Paxton.
In part 1, Matt shared his Oldest Adult Daughter (OAD) Theory, and discussed the part it plays in marketing and selling senior living communities to families of older adults.
Matt is host of the 2-time Emmy nominated series Legacy List with Matt Paxton on PBS and was a featured cleaner on the hit television show HOARDERS for 15 seasons. Matt is also the author of the best-selling book, Keep the Memories, Lose the Stuff.

Dani Merlino, VP of Strategic Development with Grow Your Occupancy, had an incredibly insightful conversation about senior living with TV host, author, and downsizing expert Matt Paxton. In part 1, Matt shared his Oldest Adult Daughter (OAD) Theory, and discussed the part it plays in marketing and selling senior living communities to families of older adults. Matt is host of the 2-time Emmy nominated series Legacy List with Matt Paxton on PBS and was a featured cleaner on the hit television show HOARDERS for 15 seasons. Matt is also the author of the best-selling book, Keep the Memories, Lose the Stuff.

How to Market to the Oldest Adult Daughter in Senior Living: Dani Talks with Matt Paxton, Part 1

Don‘t sell yourself short.  Find ways to optimize sales, improve customer experience, differentiate yourself in a  competitive senior living, active adult, 55+ living market.  Hear what your prospects, residents, influencers have to say.  Learn from sales experts both in and out of the senior living business.  Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry. With staffing becoming as much of a concern as occupancy, guests who specialize in attracting talent, identifying talent, hiring, onboarding and retention will also be featured.  Grow Your Occupancy podcast offers everything from sales coaching, the psychology of sales, the buying cycle, the complexity of the emotional sale, informative discussions, and casual, fun conversations.  The senior living and active adult markets continue to explode.  Are you ready to GROW?

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Don‘t sell yourself short. Find ways to optimize sales, improve customer experience, differentiate yourself in a competitive senior living, active adult, 55+ living market. Hear what your prospects, residents, influencers have to say. Learn from sales experts both in and out of the senior living business. Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry. With staffing becoming as much of a concern as occupancy, guests who specialize in attracting talent, identifying talent, hiring, onboarding and retention will also be featured. Grow Your Occupancy podcast offers everything from sales coaching, the psychology of sales, the buying cycle, the complexity of the emotional sale, informative discussions, and casual, fun conversations. The senior living and active adult markets continue to explode. Are you ready to GROW?

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How to Market to the Oldest Adult Daughter in Senior Living: Dani Talks with Matt Paxton, Part 1

How to Market to the Oldest Adult Daughter in Senior Living: Dani Talks with Matt Paxton, Part 1

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