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In episode fourteen of Podcasts Suck, Sebastian Rusk explores the world of live podcasting and shares his experiences with different software options. He emphasizes the importance of simplicity when starting out in podcasting and highlights the need to find a rhythm and avoid trying to cater to everyone as he shares their struggles with technical errors and the challenges of recording a podcast episode while live streaming. 

TIMESTAMPS

[00:02:33] Going Live on Podcast Episodes.

[00:06:02] Marketing Your Own Podcast.

[00:08:36] Guesting on Other Podcasts.

In this episode, Sebastian Rusk suggests that when launching a podcast, it is crucial to have a clear focus and target audience. Instead of covering a wide range of topics or appealing to a broad audience, he advises keeping it simple and finding a specific niche or topic to focus on. By doing so, podcasters can establish their unique value proposition and provide valuable content to their target audience.

In addition, guesting on other podcasts can also be an excellent way to market your own podcast and business, a practice that many people often overlook. Whether you are a podcaster, business owner, entrepreneur, or solopreneur, consider being a guest on other podcasts in addition to hosting your own. This strategy allows you to reach a new audience and share your expertise and story.

QUOTES:

• “But just understand if you're just getting started, don't try to be everything to everybody. I promise you there will be technology issues and you will get frustrated. You will want to give up. So keep it as simple as possible until you catch a rhythm.”
• “You should have your own podcast if you're going to be a guest on another podcast unless you're a celebrity.”
• “When it comes to you being a guest on a podcast, if you know you have value to provide and you're not there to just regurgitate the same motivational quote or information that you heard from Gary Vee or anybody else on your timeline, you're there to share your unique value proposition, I believe is the proper word, your unique story, not anybody else's, not retold in any other way, your specific story.”

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Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

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