There are tons of podcasts out there, so how do you make sure that yours gets the attention it deserves? A team of marketing experts breaks down how to create press kits and branding that will raise your project’s profile, and how you can figure out which tools work for you and which ones don’t. With WNYC’s Ashley Lusk, WBUR’s Kat Brewer, Pinna’s Nicole Buntsis, and Gimlet’s Jennifer Hahn.

Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting. Event sponsors for Werk It 2018 include Spotify, Capterra, Stitcher, ART19, Pandora, Himalaya, and Yale School of Management. You can find more information at https://www.wnycstudios.org/shows/werkit.