DataTalks.Club

How to Market Yourself (without Being a Celebrity) - Shawn Swyx Wang

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We talked about:

  • Shawn’s background and his book
  • Marketing ourselves
  • Components of personal marketing
  • Personal brand for an average developer
  • Picking a domain: what to write about?
  • Being too niche
  • Finding a good niche
  • Learning in public
  • Borrowed platforms vs own platform
  • Starting on social media: Picking what they put down
  • Career transitioning: mutual exchange of value
  • Personal marketing for getting a new job
  • Getting hired through the back door
  • Finding content ideas
  • Marketing yourself in public — summary
  • Open-source knowledge
  • Internal marketing: promoting ourselves at work
  • Signature initiative
  • Public speaking
  • Wrapping up
  • Discount for the coding career book
  • 75% of the engineering ladder criteria are not technical

    • Links:

    • Shawn's personal page: https://www.swyx.io/
    • Twitter: https://twitter.com/swyx
    • Book of the week page: https://datatalks.club/books/20210510-the-coding-career-handbook.html (with a discount for DTC members!)


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